Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Tuesday, April 04, 2006

Artisan Marketing Communications offers clients public relations advice and practical implementation.

What we do

In two words - media relations.

We get you in the papers and magazines that are read by your customers and potential customers.

(We can offer advice on integrating your PR programme into your overall marketing activities).

How is that beneficial?

PR is a far more effective way of communicating with your market than any other marketing, including direct marketing, tele-marketing and advertsing.

The only exceptions are word of mouth and nepotism.

Papers have a wide reach – The Manchester Evening News sells 148,000 papers each day- and readers generally accept the truth of what they read. If a paper talks about you then you’re are newsworthy. It is almost an endorsement from a “neutral” source. That is a powerful way of conecting with your potential clients.

Will I have to pay the papers?

No. Artisan gets you in the press because we create newsworthy stories that an editor will want to publish.

Is it expensive?

It can be if you go to a big agency. Many agencies charge £750 per day, that’s £100 an hour.

We are considerably cheaper –within the budget of a Small to Medium sized Enterprise – because we do not have big offices or egos.

We provide a service that is based on getting you results.

Other agenices will state they provide the same service. How can you be sure that we will? Well, we depend on word of mouth. So, we depend entirely on delivering the results and customer service you expect. This means that doing a superlative job will get us the new customers we need by referral.

If we lose your account it will hurt. Some agencies only care when they lose a big account because that is the only time it hurts for them.

Curious? PR might be the catalyst for your growth or it could support your current PR?

Please call and we will be happy to explain more about how PR can help you.Please contact Rob at Artsian


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