Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Thursday, November 01, 2007

Journalist blacklists PRs

Chris Anderson, editor of Wired and author of the Long Tail, has decided to blackball journalists that he believes have spammed him.

Chris is irritated by PRs that send releases and pitches without finding out whether his magazine is really interested in such pieces and without finding out if he is the best contact.

He has listed hundreds of PRs from a month's worth of "spamming." Weber Shandwick even have the unenviable distinction of 3 staff being blacklisted.

The piece has generated some interest with I think about hundred comments. PRs take note.

Thanks to Craig McGinty for alerting me to this one and pointing out that I forgot the important link on original publication.


Post a Comment

<< Home