Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Friday, September 29, 2006

Let's have a survey about the number of surveys

Stuart Bruce wrote a comment about surveys in a piece some time ago on his blog. The upshot is that many surveys are rubbish justlike many statistics. To paraphrase Vic Reeves: 77.84% of statistics are made up on the spot. The same could be said for surveys by some cynics. But as Stuart points out, journalists complain but they have an insatiable appetite for them.

I have thought about this on three occassions when reading the Manchester Evening News. Each time I have seen at least two surveys feature if not more.

There is a problem though. If PRs supply so many then they will be an overused currency. Indeed, many surveys that the MEN covered just got a small column. If PRs want a quick hit they will have to be more creative or perhaps get back to the press releases.


Anonymous Stuart Bruce, BMA PR said...

The key to a good survey is to think beyond the coverage. Any average PR can get OK media coverage for a survey. But that's not the point. You need to create something that actually has real value or interest to your end audience - your potential customer.

That requires in-depth understanding of the client's business, something that too many PRs don't have they just see it as being about publicity and media coverage. Easy to do, much harder and better to add real value to your client's business.

10:57 AM


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