Blogs are commercial as well

If anyone is under the illusion that blogging is a purely altruistic pursuit, just as the Internet was 10 years ago, think again. It is commercial although many bloggers blog for the fun of it.

The story of the “lonely girl” blog illustrates the above point. Many followed the video blog – lonelygirl15.com – of Bree, an all-American girl.

The blog has been uncovered as the work of the powerful Creative Artists Agency in Hollywood. After bloggers became suspicious about the quality of the videos, amongst other things, the truth came out.

So blogs aficionados be ware.

To read more, have a look at the Guardian’s recent coverage.