Quirky PR is highly effective

The more unusual, odd or downright scary your PR story the more likelihood you will get coverage, and good coverage.

The BBC Magazine Monitor demonstrates the point exactly: Pam Ayres was inspired to write poetry by Bob Dylan (must go under scary at the very least). Other stories to while away your weekend are: chimpanzees are learning to cross the road safely in Africa; there were seven attempts by early man to settle in Britain before they succeeded some 12,000 years ago, and another scary one: the German rail market is 6 times larger than the UK.

Happy reading!