Blogs, money and influence

"What is a cynic? A man who knows the price of everything and the value of nothing."
Oscar Wilde

Radio Five Live broadcast an interesting feature on blogging. The essential questions were whether you could make money from it and how advertisers could exploit the medium, especially if the numbers visiting a blog are relatively small compared to broadcast media.

Two interviewees and bloggers answered the questions and I think got it right:

Craig McGinty makes his living through his blog: This French Life. He expounded the view that being established as a leader in a field can mean as much as making money. What price reputation as my previous entry on return on investment on PR talks about?

Mick Fealty a political blogger from Northern Ireland put over the good point that blogs can reach the audience many advertising campaigns cannot reach.

If a blog can interact with a small audience but an audience inaccessible to other marketing then it is a far more powerful proposition than spending big money with a "mud against the wall" campaign.

To listen to the feature please click here.