Round up of the PR week: The Good, The Bad and The Ugly

The Good: Levi Roots

Levi took his 15 minutes of fame on Dragon's Den and made it work for him to such effect that he has won a contract with Sainsbury's. The MOBO nominated Reggae singer made his entry on the programme singing Proper Tings "The Reggae Reggae Song."

The perplexed entrepreneurs were soon won over and seeing the PR and marketing possibilities of Levi and his Reggae Reggae jerk barbecue sauce, they took a 40% share for £50,000.

Levi's sauce is now stocked in 600 of their stores. And if you want the song, you can now download it.

The Bad: Newt Gingrich

The right-wing Rebublican behind the impeachment proceedings against President Clinton for alleged perjury has now confessed he was having an affair at the time with an intern.

Is he ashamed? Sure.

Is he sincere? Of course his pre-emptive heart felt contrition comes before a possible bid for The White House.

The Ugly: Liz Hurley

The wedding's celebrations in Bombay and Jodhpur have been a PR disaster. If the first PR debacle of trying to shift local people off their beach in Bombay was not enough, there was apparently a ban on mobiles in the palace in case any unwanted magazines unofficially snapped the great event. But the ban extended to the owner's, the Maharaja of Jodhpur, private wing. Can no one be trusted? And then the security guards decided to attack the press.

Did her PR people learn nothing from the Catherine Zeta Jones episode?