Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Sunday, April 29, 2007

Improving Search Engine Optimisation (SEO) for your blog

PR Blogger has written an informative piece about improving the search engine optimisation for your blog, a subject the author feels is much overlooked.

Much of the advice is straight forward such as writing unique content, other pieces of advice are easy to implement, much underused and do not even occur to seasoned bloggers. One example is making hyperlinks relevant; this includes the anchor text that should be descriptive and relevant rather than using the bland copy that does nothing to being picked up by search engines.


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