Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Friday, April 20, 2007

PRs looking to bridge gaps in business knowledge with MBAs

The debate about whether a PR professional needs to have a PR or indeed any degree has resurfaced recently.

The latest exchange of views on the issue was triggered by a letter from an irate PR student, to PR Week, expounding the view that PR graduates should have priority over other graduates.

I think another problem and a more pressing one, as highlighted by The Times, is that many PRs that have gone straight from university to an agency or in-house have a narrow range of experience.

This is where the real problem must lie. Many in the profession have realised this Achillies heel and this is leading to an uptake of business courses, including MBAs.

This can only be good for the PR, the client and the industry.


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