Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Tuesday, April 17, 2007

Survey burn-out

Surveys are an easy option to attain media coverage. A little too easy and the abundance of PRs using surveys is debasing this particular currency.

I came across Diana Cooke's comments in the Manchester Evening News today (page 8) that reflect the lack of originality of this approach.

Diana writes, "Women like Birmingham City boss Karen Brady have the WOW factor, according to another futile survey," before rubbishing its findings. It says a lot when a journalist lets their disdain out.

Surely PRs have got to be a little more ingenuous from time to time. Unless a survey really has something to say it will merit little more than a small paragraph, perhaps a little incredulity and a glance if PRs continue to flood the market.


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