Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Tuesday, May 08, 2007

Britain's favourite brands

I recently placed an article in a marketing publication for Jim Symcox of Acorn Service, which essentially said, "brands deflect companies from what’s really important: a great service that customers want. Great branding cannot save a company and it cannot make a company."

It was an well argued interesting article that really went against the grain of the other views expressed but as a society and as marketers we are still obsessed with brands.

Marketing magazine has placed the best loved brands for 2007 as:
  1. Google
  2. Nokia
  3. Amazon
  4. Tesco
  5. eBay
  6. British Airways
  7. Coca Cola
  8. Persil
  9. Heinz
  10. O2

And the brands we hate:

  1. Pot Noodle
  2. McDonalds
  3. AOL
  4. Sunny Delight
  5. Novon
  6. The Sun
  7. Man Utd
  8. The Star
  9. 3
  10. Irn Bru
Of course there will be some argument on the order: Man Utd at only number 7 for the brands we detest. Surely the methodology must be at fault.

The best loved brands share one common denominator, according to Marketing's editor they all provide easy-to-use technology.

Interesting.

2 Comments:

Anonymous Addicted to your Blog said...

Rob,

You have a professional looking blog in here.

I wonder who would've worked on it for you?

Allan.

2:05 AM

 
Anonymous Rob Artisan said...

Allan,

many thanks for your comments

This is not a set-up if anyone is reading this

Rob

3:20 AM

 

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