Britain's favourite brands

I recently placed an article in a marketing publication for Jim Symcox of Acorn Service, which essentially said, "brands deflect companies from what’s really important: a great service that customers want. Great branding cannot save a company and it cannot make a company."

It was an well argued interesting article that really went against the grain of the other views expressed but as a society and as marketers we are still obsessed with brands.

Marketing magazine has placed the best loved brands for 2007 as:

1. Google
2. Nokia
3. Amazon
4. Tesco
5. eBay
6. British Airways
7. Coca Cola
8. Persil
9. Heinz
10. O2

And the brands we hate:

1. Pot Noodle
2. McDonalds
3. AOL
4. Sunny Delight
5. Novon
6. The Sun
7. Man Utd
8. The Star
9. 3
10. Irn Bru

Of course there will be some argument on the order: Man Utd at only number 7 for the brands we detest. Surely the methodology must be at fault.

The best loved brands share one common denominator, according to Marketing's editor they all provide easy-to-use technology.

Interesting.