Best laid plans of dogs and men

Dreamscape Solutions has been looking forward to this week for some time.

The Manchester based creative digital media company has been working on the online promotion of the Liverpool Tennis Tournament.

The account was won way back in October when organiser Anders Borg read about them in the Liverpool Daily Post.

Well, Anders is not able to get copies of the Post regularly as he lives in Norway, but he does receive RSS feeds and one such feed about winning Monarch Recruitment led to a flagship account.

Bernard McCabe who runs Dreamscape Solutions was looking forward to meeting Bjorn Borg. Unfortunately, Bjorn has had to call off his participation owing to be bitten by a dog called Wolf.

Bjorn will be on hand to meet sponsors including Bernard's company and fans but perhaps not their pets.

Good PR? Well it is on the BBC sport page.