Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Wednesday, June 20, 2007

Imitation sure sign of success - increasing the viral marketing potential

The last entry featured OK Go's amazing Here It Goes video. Treat yourself to 3 minutes of fun, it will make you happy for the day.

With over 18 million views on You Tube and many more seeing it through the video being forwarded to friends, the impact has been further increased by imitations.

Two worth seeing are a high school's almost perfect recreation and one featuring lego men.

But how do you get people to imitate you if that is what you want? By being brilliant and innovative.

Networking4Business's formula has been copied a number of times over the last couple of years, but never bettered. A sure sign they are the best networking meeting of their type in the North West as shown by their attendance and the copycats.


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