Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Tuesday, October 31, 2006

Internet advertising gaining ground

A forecast by Group M is predicting that online advertising spend will outstrip national newspaper advertising by the end of the year.

Press advertising has declined every year for the last 10 years, according to the Advertising Association and has dropped 3% in the first half of 2006, while Internet advertising has shot up 73%.

The result: online marketing and PR will become of even more significance than we perhaps first imagined.


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