Virtual world gets its own news bureau correspondent

Virtual world site Second Life is to get its own news bureau. Reuters will pump news into the simulated online society for the benefit of the players.

The Reuters correspondent is a full time staff member; he will have his own avatar (character).

Why would Reuters pay an employee money to work soley in an online world? Well, that online world generates £189,000 daily from business conducted in its online confines. With monthly double digit growth in members that number will increase.

The online currency is convertable from US Dollars. Players can use their newly converted currency to trade, start enterprises or buy properties. Payers can make money!

Not sure this story is real? Have a look at the BBC or Reuters takes.