Online PR is the word

Online PR will be the buzzword for communication professionals in 2007; it should have been so much earlier.

The Manchester Evening News recently featured a piece in its media business section commenting on the advent of this phenomenon.

True, the increasing popularity of blogging and social media sites as well as RSS feeds and other developments are making online PR all the stronger as time goes on. So perhaps the levee is about to break and this is the time when online PR will really grow in popularity. I realise some PR professionals have been invloved in online PR for some time and it is nothing novel or original to them.

However, with the increasing popularity and importance of online PR I have submitted an article - written with Simon Wharton of Push On - to acknowledge its increasing importance.