YouTube up for grabs - and for less than a billion pounds

If in any doubt about the increasing influence of social networking sites there is ample proof of their value in the eyes on commercial organisations.

Google is reportedly preparing a bid of $1.6 billion for YouTube according to a BBC story.

YouTube was only founded in early 2005 and yet it is worth £856 million!

Is that a realistic figure or have we forgotten the dot com crash?

Whichever way you look at it online PR practitioners realise that social media cannot be ignored, whether they are over, under or correctly valued in dollars, pounds or monopoly currencies.