Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Friday, March 23, 2007

Slavery, abolition and PR

It is the 200th anniversary of the abolition, by Parliament, of the trafficking of slaves. The complete abolition took a little longer in the British Empire - 1834.

Naturally, there is a lot of media coverage about slavery and its impact. And one interesting article I came across on the BBC website focuses on the role of the Quakers in the abolitionist movement.

What is extraordinary, from a communications perspective, is how they pioneered PR and marketing techniques to achieve their aims.

The Quakers used a variety of methods to great effect that by all accounts were quite radical and original at the time:

  • Mass petitions
  • Lobbying of MPs
  • Posters and pamphlets
  • Case studies - one a diagram of the cramming of slaves on the ship The Brooke illustrated effectively the conditions slaves had to endure and, by all accounts, changed minds
  • Logos (as pictured above) and tag lines
  • The use of their meeting houses as a network to spread the word through talks and organise themselves

And they were passionate about their cause!


Post a Comment

<< Home