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Wednesday, April 04, 2007

Big Chip Awards short list announced

The Big Chip awards short list has been announced today.

The usual multi-selection of Code Computer Love is there. But otherwise there is a very wide mix this year with no agency dominating.

Among the more "unusual" or new candidates are Manchester United and BBC Manchester.

Every competition selection is controversial to some extent and I have got to say I am a bit perplexed by some choices. I have helped with some entries for clients that were chosen and others were not and there seems a loose correlation with what I believe are the stronger entries.

Still, the important thing beside a morale boost has to be the promotion of the industry. If that happens it has to be a good thing.

Congratulations to Virtuaffinity for their short listings.


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