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Tuesday, December 18, 2007

Crain's Manchester is in business

Crain's Manchester has made an impressive debut.

It offers varied business content in an easy on the eye format. The tabloid size make it perfect for a read while commuting in or indeed out.

There is a website with all the offline version's copy as far as I could tell. You cannot leave comments and there are few links out. Missing an opportunity if not resolved perhaps to conect to the business community. How Do resolved that issue for the better.

The editing team seems strong and one story on where Web 2.0 enterprises meet was well researched, there were a couple of venues I did not know anything about. They had done their research.

Criticisms? Nothing of real note although a feature on online marketing issues would be welcomed.

With the loss of a few Manchester and North West business magazines over the last year Crain's seems the anecdote to the loss of editorial opportunities for B2B PRs, which always are harder to come by than B2C PRs.

The Manchester Evening News has responded by adding a new business journalist, which is making the sector more competitive and of course helpful to B2B PRs.

If the magazine adds more pages as it gains advertising and builds on this start we could have something that will become part of the business scene, something we will forget the time when we did not have it.

2 Comments:

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