Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Monday, December 17, 2007

It only takes a few rotten PRs to spoil the barrel

It is not a new story. Unfortunately it is a common one. You go to pitch and you discover the prospect has been burnt by an unscrupulous agency before.

Even the best ideas and pitches can fall on this fact. Budgets that have been exhausted with little result and any imagination or adventure or even the fact of establishing trust cannot be planted.

This must rebound on some PR agencies that are less than scrupulous. Yes, sometimes clients make it hard for the agency to work. Yet, there are simply too many cases of unsatisfied customers owing to little effort being applied on the part of the offending agency.

I can say that this can rebound greatly if the hurt party is well connected, and not all agencies realise how well connected someone can be.

PR and marketing are professions that still struggle to establish their credentials. Less than a professional effort undermines everyone.

I think you get good and bad in every profession, so it might be that I have nothing to really complain about. Even lawyers can be straight forward. I think?


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