Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Wednesday, February 07, 2007

The death of daily newspapers has been greatly exagerated

With so many newspapers giving away free copies in the city centre, the Manchester Evening News and Liverpool Daily Post among them, and the redundancies that have affected the industry it has been an accepted conclusion that dailies are in decline.

The World Association of Newspapers claims that this assertion is wrong as quoted by the Press Gazette. The real picture is quite the reverse:

The number of dailies has risen above 10,000

2 million people are employed worldwide by dailies

European circulation has risen for the past 5 years

The newspaper industry is worth $180 billion worldwide

Do the dailies and Internet complement each other or is the Internet squeezing the newspapers? It is an interesting point and one that will divide opinion.


Post a Comment

<< Home