Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Sunday, August 26, 2007

How things change

I came across a news piece about the sudden demise of Banks Love, a marketing agency with PR, sales promotion and digital divisions.

At its height the Dublin based agency (with Manchester offices) had 30 staff and big ambitions to expand. Only last year it had a turnover of 7 million Euros annually. Clients included Diageo.

Just a loss of a pitch for Carlsberg and a high level departure seems to have got the ball rolling to being wound up. To be fair who outside the agency knows the reasons fully? What is clear is how precarious agency life is for owners and staff alike.

I was talking to a friend who is a freelance PR and she was commenting on how effectively you feed the fire, that is find work, to little and revenues cannot support the agency, too much and the agency cannot support the clients. A fine balancing act indeed.


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