Liverpool Daily Post distributes free copies

The Liverpool Daily Post has "followed" the MEN in distributing free papers.

From this week the Post is giving out 6,000 papers in Liverpool City Centre. Talking to a contact at the Post today I asked if this had any relation to the MEN's decision to give out free copies or was it designed to boost "sales" so advertising rates could be maintained or bettered.

The answer is "no."

The reason is to ensure that the Post continues to stand out as the business paper of Liverpool. Several hundred copies will be given directly to top business professionals in the city and in so doing the perception of the Post will be maintained. It is not a wholesale giveaway but has very specific aims.

I will let you know how they get on.