Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Tuesday, November 07, 2006

Manchester Evening News to set-up media hub

The Manchester Evening News is setting up a media hub - MEN Media. The MEN controls over 20 titles, Channel M and Manchester Online. The hub will converge these different interests. Instead of a journalist simply working on one title they will work between titles, working with the best medium for their story. The convergence of these mediums will also entail moving into a state of the art media centre.

The move to work across different outlets so seamlessly mirrors the convergence and continuing convergence of all media channels. The effect on PR will obviously be tremendous. Watch this blog.


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